Lamaze Activity Toy - Freddie the Firefly

Introduce your little one to a world of colours, textures and patterns with the Lamaze Freddie the Firefly. When babies are first born, they see in black and white. This is why Freddie strikes a balance between bright, high contrast patterns that help stimulate baby’s vision and bold solid colours that give baby’s eyes a place to rest. Sounds like squeak, clink and crinkle also help stimulate and develop baby’s auditory skills. Finally, Freddie’s large, friendly eyes invite baby to focus and stare at a single object, which can help calm baby while supporting healthy eye development. Made to be safe for newborns and young children, Freddie the Firefly features a soft velour body that’s ideal for cuddling and busy wings with a peek-a-boo mirror for interactive play. Multiple textures keep your baby interested, encouraging her to explore. Additionally, the rings clink together and the tethered ladybug teether which baby can pull out or store in a cute little pocket is perfect for chewing. For added fun and to aid small motor development, there’s also a ball that squeaks when squeezed. The Lamaze Freddie the Firefly also comes with a handy clip which can be attached to almost anything, allowing little ones to take Freddie with them everywhere they go. Features: Features soft textures, sounds and bright colours Stimulates senses for multi-sensory fun Great for building co-ordination and strength Suitable for your baby from birth onwards