Taschen Game Changers: The Evolution of Advertising Book

This book marks the 60th birthday of the Cannes Lions Festival of Creativity. Featuring campaigns that have changed the advertising industry forever - from Volkswagen's “Think Small” to the “Nike Fuelband” to Levi's “Laundrette”, and Burger King's “Subservient Chicken”. This book looks at the history behind some 150 pieces of work to ask how and why those who “Just Do It” did it.